O.G. Kurb Is Taking Fort Lauderdale’s Sound From Broward to Television
With “Tendernism” gaining momentum, collaborations with Boosie BadAzz, Sukihana and Tafia, and multiple credits connected to Issa Rae’s Rap Sh!t, the artist known as Mr. Lauderdale is proving that his influence extends far beyond the microphone.
By Maximum Exposure
O.G. Kurb does not simply represent Fort Lauderdale—he carries the city’s personality in his music.
Known to many as “Mr. Lauderdale,” the South Florida rapper and songwriter has spent years developing a catalog rooted in Broward County’s humor, hustle, nightlife and unmistakable street language. His journey has taken him from independent releases and regional collaborations to nationally distributed soundtracks, television placements and writing rooms filled with some of the industry’s strongest emerging talent.
Now, with “Tendernism” continuing to build momentum, Kurb appears positioned for another breakthrough.
Released in 2025, “Tendernism” captures the personality that makes O.G. Kurb stand out: animated delivery, natural comedy, memorable phrasing and the confidence of an artist who understands how to turn everyday language into entertainment. The record arrived as “tendernism” was becoming a cultural catchphrase across food videos, comedy and social media. Kurb recognized that energy and translated it into his own musical world.
A polished From The Block performance of “Tendernism” (https://www.youtube.com/watch?v=caL-n6cd6Ao) brought the record into a highly visible performance format, giving new listeners a direct introduction to his presence, delivery and personality. But the song is not an isolated viral attempt. It is the latest chapter in a career built through consistency.
From Broward County to Boosie, Sukihana and Tafia
Long before “Tendernism,” O.G. Kurb was establishing relationships outside South Florida’s independent circuit.
In 2020, he released “Bust It Open” featuring Southern rap veteran Boosie BadAzz. The collaboration connected Kurb with an artist whose career helped define reality-driven Southern hip-hop. The following year, Kurb expanded the record with a remix featuring Sukihana, bringing another fearless and recognizable personality into the record’s world. Both collaborations remain among the most visible releases in his catalog. Apple Music documents the original Boosie collaboration (https://music.apple.com/us/artist/o-g-kurb/1535237603), while the Sukihana remix was released in October 2021 (https://www.deezer.com/).
Kurb later connected with Miami rapper and Dream Chasers affiliate Tafia for “Dope Money.” Released through O.G. Entertainment in December 2024, the collaboration further demonstrated Kurb’s ability to work naturally alongside established artists without sacrificing his own identity. “Dope Money” is officially credited to O.G. Kurb featuring Tafia (https://music.apple.com/us/album/dope-money-feat-tafia-single/1780751349).
Those records tell an important part of his story. O.G. Kurb is not waiting for the industry to introduce him to major talent. He has already been creating alongside artists with national audiences and using those opportunities to extend the reach of Broward County’s sound.
The Issa Rae and Rap Sh!t Connection
One of the most significant accomplishments in O.G. Kurb’s career came through Issa Rae’s Max series Rap Sh!t.
Set in Miami, the show followed two women attempting to build careers as a rap duo while navigating South Florida’s music business, nightlife and social-media culture. The production placed a heavy emphasis on authentic Florida voices, making O.G. Kurb a natural fit.
Kurb appeared as both a performer and songwriter on “Freak a Leak,” which was featured during the show’s first season and officially released through HBO and Raedio. He also joined Grammy-nominated artist and producer BEAM on “Collins Ave,” another record from the first-season soundtrack. Official credits list O.G. Kurb as a performer and Garry Beaudry as one of the songwriters behind “Collins Ave.” The track was released by HBO/Raedio in September 2022 (https://www.shazam.com/song/1641813210/collins-ave-rap-sht-soundtrack-from-the-max-original-series-s1).
His first-season involvement also included a songwriting credit on Hood Brat’s “Molly Poppin.” That gave Kurb several points of creative involvement across the soundtrack—not merely one song placed in the background of an episode.
His relationship with the franchise continued into Season 2. O.G. Kurb performed “Goin On A Drill,” released as part of RAP SH!T: The Mixtape, and earned another songwriting credit on “Call Me Daddy,” performed by Hood Brat, A.Chic and TT The Artist. The latter was produced by Hitkidd and released through Raedio and Def Jam Recordings. Official credits identify Garry Beaudry as one of its songwriters (https://www.shazam.com/song/1714628286/call-me-daddy).
The importance of Kurb’s contribution was reinforced by production collective The Breed. In an interview about the making of the Season 2 soundtrack, the team specifically identified O.G. Kurb as a standout songwriter and credited his advice to move between writing rooms with helping them secure five placements during the camp. That recognition revealed something audiences may not immediately see: Kurb’s value is not limited to his voice or image. He understands how creative sessions work and how to help records reach completion. The Breed discussed Kurb’s contribution in its interview with Revolt (https://www.revolt.tv/article/2023-12-14/345690/the-breed-talks-issa-rae-twerking-in-rap-sht-soundtrack-sessions-interview).
An Artist Who Can Also Build Records for Others
O.G. Kurb’s songwriting ability could become one of the most important parts of his next chapter.
His Rap Sh!t credits show that he can write from perspectives beyond his own. “Call Me Daddy,” for example, was performed by women and created for a television series centered on female rap artists. Contributing effectively to that record required Kurb to understand the performers, the show’s characters, the Miami setting and the larger creative assignment.
That versatility makes him valuable inside writing camps and studio sessions. He can enter the room as a recording artist, collaborator, concept creator or songwriter for someone else. His public credit history already connects him with performers, writers and producers associated with Raedio, HBO, Def Jam, BEAM, Hitkidd and South Florida’s wider music community.
For Kurb, writing for other artists does not represent stepping away from his own career. It expands it. Every placement creates another lane through which his ideas, language and Florida perspective can reach an audience.
A Catalog Built Through Consistency
Kurb’s wider catalog includes projects such as F.N.G.T.L.T., Kurb Service, The Reup, Get It Off the Floor, Bust It for Santa, Gramz and Scamz and 3x (Three Times). His recognizable records include “Lauderdale N—,” “FAST LIFE 954,” “Ja Morant,” “Pill Dick,” “Don’t Panic,” “Bust It Open,” “Dope Money” and “Tendernism.” His official Spotify catalog documents several of these album and single releases (https://open.spotify.com/artist/3F4mPmAAP5wOMzwmaRm516).
The titles alone show how deeply his identity is tied to South Florida. “FAST LIFE 954” references Broward County’s area code. “Collins Ave” points directly toward Miami Beach. “Lauderdale N—” functions as a declaration of hometown pride. Even as his credits grow nationally, the foundation remains local.
That authenticity is his advantage.
O.G. Kurb is not attempting to manufacture a Florida identity after receiving television attention. The television opportunity worked because the identity was already there. His voice, humor, vocabulary and understanding of the region gave Rap Sh!t something a generic industry writer could not easily reproduce.
What Comes Next
“Tendernism” gives O.G. Kurb a timely record, but his complete story is about more than chasing a moment.
He has worked with Boosie BadAzz, Sukihana and Tafia. He has recorded with BEAM. He has contributed music to an Issa Rae television series across two seasons. He has earned performer and songwriting credits through HBO, Raedio and Def Jam releases. He has helped other creators navigate writing camps while continuing to build his own independent catalog.
That combination places him in a rare position: recognizable enough to command attention, experienced enough to contribute behind the scenes and still hungry enough to push for a larger breakthrough.
O.G. Kurb’s career represents the modern independent artist’s path. There is no single lane. There are records, features, writing sessions, sync placements, television soundtracks, performances and cultural moments—all working together.
Fort Lauderdale has always produced talent with its own rhythm and character. O.G. Kurb is making sure that character is heard beyond Broward County.
And with “Tendernism” growing, his writing résumé expanding and new collaborations continuing to develop, Mr. Lauderdale may be entering his most visible era yet.
